Label art by Joe Iurato and friends
13th & Third is rooted in our passion for exceptionally balanced wines and inventive food. We source our fruit from some of the most exceptional vineyards in California, but our roots are firmly grounded in New York. And like the world’s greatest grapevines, our roots run deep.
New York City is where we were born and raised, and where our parents were born and raised. It holds countless memories created on the streets and in the neighborhoods where we grew up. Growing up in the 70s and 80s we lived in a much grittier time in the city’s history. And that grit was prominently on display in the subways that transported us around the boroughs and many neighborhoods of New York, and where artists transformed those same subways into canvases for their graffiti.
Today, street artists have moved out of the subways, and onto the streets of New York City where buildings, sidewalks and storefronts have become the modern day canvas, transforming many neighborhoods into public galleries for all to see, appreciate and enjoy.
Expressions of these neighborhoods are illustrated in its street art, which like 13th & Third, represents diversity, passion and artistry. Now we have an opportunity to create a new canvas for these works of art with our wines. Because we want to share our New York roots with everyone who picks up a bottle to enjoy with family and friends, we partnered with Joe Iurato, who in collaboration with Logan Hicks, have created the artwork for our labels.
Joe is a multidisciplinary artist whose work is built upon a foundation of stencils and aerosol paint. His street, commercial, and gallery works span over a decade, during which he has become most noted for the unique placement and photography of painted woodcuts in public spaces. Utilizing the outdoor environment to create site-specific installations, he creates a window into a narrative formed by personal experiences. Each individual work of art highlights the potential for interaction and storytelling. Before leaving each installation behind, Iurato photographs the installation. These offer specific and intentional viewpoints of the artwork in relation to its surroundings, manipulating our perception of scale and dimensionality. Check out more of Joe's work at www.joeiurato.com.